Agility and ability of ITC Ltd to adapt to its external environment

Agility and ability of ITC Ltd to adapt to its external environment In this particular analyses of ITC Limited we are going to look upon the the agility and ability of its growth and how it has been sustainable over a longer period of time. ITC limited, is a multi-business portfolio headquartered in Kolkata, India by Yogesh Chander Deveshwar. It is a 100 year old company. It focuses on all round value creation to build a strong corporate governance policies and systems. It expanded its business in the following years: Presently ITC Limited is purely an independent Company In August 24, 1910 it was incorporated by Imperial Tobacco Company of India Limited and shared ancestry with Imperial Tobacco. In 1970 it was changed to India Tobacco Company Limited from Imperial Tobacco Company of India Limited. Later in 1974 it was changed to I.T.C Limited. In 1985, it introduced Surya Tobacco Company in Nepal which was renamed Surya Nepal Private Limited in August 2002. In 1972, ITC entered into Hotels business. ITC premier chain of luxury hotels is known as ITC Welcome group. In 1975, it introduced its hotel business in Chennai named Hotel Sheraton. It has entered into hotel business to have privilege to host the guests across the world .It was first one to introduce brand sustenance in the Hotel Industry. Its restaurants such as Dakshin, DumPukht and Bukhara are known world wide for its auspicious Indian cuisines from the various sectors of the country.One reason why ITC entered into hotels because it was a British company and in Indian society trend of Tobacco was looked down upon at that time. With enhancement of tourist infrastructure in Hotel business it earns high foreign currency which helped company to govern a good brand image and added a valuable amount to Indian Economy. It great infrastructure of Tourism and large scale of direct and indirect employment has added a great value to the nation. It 1979, it introduced its paperboards business named ITC Bhadrachalam Paperboards Limited which was on November, 2002 merged with Tribeni Tissues Limited (which was introduced in 1990 and was the major tissue paper supplier). It was the first supplier in packaging, therefore it has high value added position in market. In 1990 it entered with its Agri-business for the export of agri-commodities. Today it is one of the largest exporters industry .Throughout its agricultural areas in India it has developed a network in business model centers of Internet connected Kiosks, known as e-Choupal. In 2000, it Introduced Lifestyle Retailing business under brand name Wills with great International quality of relaxed sports wear for both men and women. In 2002, it expanded its range including Wills Classic Formal Wear and specific segment of mens wear brand, John Players. In 2003, with wills Club-life evening wear. In 2004, government put estoppel on Tobacco advertising which compelled ITC not to associate Wills by the brand name of Cigarettes anymore, to save it from being charged for it advertising. In 2000, it also came with its owned subsidiary business of Information Technology named, ITC Infotech India Limited. It has availability of high man power quality. In August, 2001, ITC entered into Food Industry with packaged and branded food business of ready-to-cook eatables with the brand name Kol with a premium price range. In the beginning it followed the strategy that it will trade at the places where there are less number of competition to built its brand image. Along with the food industry, it has also launched a new brand named, Kitchens of India. In that period there was a great demand for processed food because of increase in disposable income and urbanization resulted in growth opportunities. One of the reason why ITC entered into Food Industry because in 2001-02 the excise duty on budget on processed fruit and vegetables has been brought down from 16% to zero level .Later in june,2002 , to generate more revenues it launched products like staples, snacks and confectionery. In 2002, it introduced its Stationery, Gifting and Greeting products business and launched notebooks under brand name Paperkraft in the same year and futher under brand name Classmate in 2003. Further in between 2007 and 2009 Classmate came up with Childrens books, Geometry Boxes, Slam Books, Pencils and Pens. In 2008 under Paperkraft it also launched eco-friendly business papers which was the Indias 1st eco-friendly premium. In 2009 Paperkraft launched some more products targeting office segment like White Board Markers, Text liners and permanent Ink Markers. With its price strategy and good quality it has established a brand image in the mind of students. Entry to FMCG industry FMCG sector is the fastest growing segment of ITC Limited. It is well established distribution networks in the market. Proctor Gamble, Nestle and Unilever are the best example of ITC largest trading companies. It generates tough competition between the organized and unorganized segments. It targeted to the large market with the lower pricing strategy .It is a single-step buying process with shorter sales cycle. Hence, with quick shelf turnover it generates more profit with less financial investment. In the past decades it has generated a strong growth due to: Employment opportunity to the people at every sector. Urbanization, Altered Lifestyle, Liberalization and increase in disposable incomes. Current plan ITC Limited is popular for its Tobacco brands like India Kings, Insignia, Silk cut, Gold Flake, Capstan, Scissors, Berkeley, Classic, Flake, Navy cut, Flake and Bristol. Today approximately 5 million foreign arrivals visit India compared to 35 million in China. In rural areas it is planning to increase its penetration and farmer services. This year there will be 12% inflation in the food sector of ITC Limited and the cost of raw material will rise by 15-20%, which will adversely affect the FMCG industry. Consumers will purchase comparatively less, then they usually purchase. This will directly hit the growth of the company. LONG TERM SUSTAINABILITY ITC has evolved to a multi-business corporate enterprise from a single product company. Through its innovative strategies it synergizes long term shareholder value growth, which is also enhancing the capital of the society. For example E-Choupal through its sustainable agricultural practices has raised the income of rural areas and enhanced the farm productivity. The company believes in integrating larger societal goals in their business sectors, which will ensure societal benefits are more impacted and scalable. Moreover in future it will build stronger foundations for the sustainability of the company. Due to its sustainable business practices which will likely to lend additional source of competitiveness to ITC in society. Also it invested in training of human resources , intensive skilled development and inculcating a spirit of responsible citizenship among the people. This all will support the company to built a corporation for tomorrow. Strength The ITC companies is one of the Indias biggest private sector companies which is rapidly gaining market share into Cigarettes Leaf Tobacco, Hotels, Paperboards Specialty Papers, Information Technology, Packaging, Packaged Foods Confectionery ,Agri-business , Personal Care, Education Stationery, Safety Matches, Lifestyle Retailing and other FMCG ( Fast Moving Consumer Goods ) products like Mint-O fresh, Sunfeast , Kitchen of India , Bingo! and Aashirvaad .In Indian economy it is the fourth largest sector. It is directly serving nearly to 85000 markets and two million retail outlets. It has a tremendous control over the entrepreneurial energies of management which facilitate change in management, prevent misuse of power. Its turnover is about $6 billion and over $22 billion market capitalization and employs over 26,000 people at more than 60 locations across India. For its growth it is developing a world class portfolio. It provides low cost operations and trading over large domest ic market. Not only that ITC limited in its each business sector it nurture top management team and ensure to be internationally competitive. The Master-chef of ITC is often asked to develop new food concept which help to come over the weakness of the company. It has attracted more customers. Moreover, it is also developing internationally competitive agricultural business by empowering the independent small farmer. Weakness ITC, despite of having a brand name in market, it adversely affecting the health of poor class and responsible for the premature death of the people. This is because 47% turnover is generated from Cigarettes Industry. Moreover 80% profit is also received from Cigarettes Industry. To raise its fund in FMCG sectors the company still depended on the revenues come from Imperial Tobacco Industry. Opportunity ITC Limited has spread everywhere, according to the need of the consumers. It is moving into new and emerging sectors like IT (Information Technology) .With its excellent market strategy it has a strong hold in its each market segment. Its research on the taste of the consumers in East, West and North India and then uses the network to create raw materials for the consumers. For example: The result on research of Atta (which is a popular wheat flour), which is now known for various brand name like Aashirvaad in Eastern market, Aashirwaad MP Chakki in Western market and Aashirwaad Select in the Northern market. ITC personal care products, per capita consumption is the lowest in the world which is offering an opportunity for ITCs Shampoos, Soaps and Fragrances under its brand Wills. ITC is aggressively pursuing opportunities in providing IT solutions like business process outsourcing and e-enabled services in its owned subsidiary company named, ITC InfoTech India Limited. In 2003, when it introduced biscuits with Sunfeast in the market, they were following Britannia, but with their excellent strategy they got hold on the market. Though they manufacture those products which were there in the market, but with such flavours which were never heard in past. Threat ITC has also faced many problems in its Tobacco business such as: Government has banned advertising of its products, Increased excise duty rates of cigarettes, Smoking in public places was also banned. This has increased the sales and position of foreign brands in Indian market. Also, it has compelled ITC to introduce with new business plans. When there is a cut- throat competition in the market, and the situation where they find possibility of profit could be made then: Either they reduce the cost of its products, or sometimes it also produces low quality products at low price, in order to make maximum profit out of it. Or they produce new products and services in the market, to maintain the same relation with their consumers. Due to ban on Cigarettes in India by government has adversely affected the manufacturing and sales of company. This has given opportunity to foreign brands to strengthen its roots in India. Pearl group from Israel, which is an international company is likely to open hotels in India. This will leads to tough competition in the Indian market, which will adversely affect the growth of ITC Hotels. In future this will adversely affect the tourism of ITC Hotels. Moreover, Domestic players are increasing their operations with state of the art of the infrastructure which will adversely affect the reputation of the ITC Limited. Therefore, it has to bring new technologies to remain in the market competition. Political Factors affecting ITC Limited ITC through its Experience, Goodwill and Brand Image created a good networking in market which helped it to bargain with government to modify their regulations. Ban on ITC limited cigarettes, FDI in Cigarettes and no smoking at public places has reduced the purchasing of Cigarettes which affected the manufacturing and sales of ITC Cigarettes business. In September 2004, Government of India put a ban on tobacco advertising. This has increased the sales of foreign brands as they were free to advertise their brands in India. It has compelled ITC not to associate Wills by the brand name of Cigarettes anymore, to save it from being charged for it advertising. Smoking in public places cause harm to the environment as well as the smokers and the people around. It influences teenagers to start smoking at an early age. Therefore in October, 2008, Government decided to put a ban on smoking at public places. It has affected the manufacturing and sales of ITC. In February, 2010 Indian government has taken step to ban foreign direct investment in Tobacco, which shattered the plans of BAT (British American Tobaccos), Japan Tobacco and Altria Group. This has closed the doors for Japans Tobacco Industry to make investments in Indian markets. ITC did not react on the matter because it owes 3/4th of the market share and ban on Tobacco ultimately benefited to its Sales. Economical Factor affecting ITC Limited ITC focus on the purchasing power of the consumer and the market condition created by the Competitor in terms of price, therefore it has maintained a great pricing strategy with an economical pricing range of products. This has created a tough competition in the market. The major competitors of ITC in the FMCG sector are Procter Gamble (PG) and HUL. To remain connected with lower and regular income earning people it sells products in small size packaged with the lower price like Minto fresh, Sunfeast Biscuits. ( What more required ) Sales of Cigarette (in Crores) Years Sales 96-97 102.2 97-98 104.2 98-99 102.2 99-00 98.43 00-01 97.8 01-02 87.8 This shows that there was continuous reduction in the sales of Cigarettes, because of the following reasons: Rise in excise duties. Increasing anti-tobacco campaigns Ban on Advertising. Moreover, ITC had a tough competition with many international brands in the overseas markets. To give them a tough competition it generated high quality, value-priced cigarettes. Socio Economical Factor affecting ITC Limited ITC is an earning source for 5 million people. Due to its goodwill in Cigarettes its brand signifies quality in the minds of the consumers. Because of single minded focus on value creation for its customers, it has built a leadership position through significant investment in quality, product design, manufacturing technology, new innovations, marketing and distribution. In this way it has made availability for long-term market standing. Such a strategic focus on customers has paid handsome dividends in return to ITC. Indian food market is Monopolistic Competitive market where there is large number of sellers in the market. Each firm sells Differentiated products which are close substitutes to one another. Major competitors of ITC Food Industry are Haldirams, Gits , Ethnic Kitchens , MTR and Priyafoods. When ITC introduced Bingo! there was only one player to give a tough competition, i.e. Frito Lay. This strategy has helped ITC to establish its business at a faster pace. Moreover, ITC Bingo is more diversified in flavors then Frito lay in Chips, Biscuits and other Ready to Eat Eatables. This has benefited ITC to be more demanding then its competitor and attract more customers at the same time. Technological Factor affecting ITC Limited IT is diversified into many field . It has made a boom in the market with its Technology (specify properly) of Boost production in the market. Recently, in July 2010 it has launched Classmate Mechanical Pencils also known as Classmate Da Vinci in the field of business of Education and Stationery. To bring advancement in the agri-based Industry, ITC has introduced E-Choupal which directly link rural farmers through Internet which ha brought advancement in agricultural and aquaculture products like Wheat, Soybeans, Prawns and Coffee. With the introduction of Computers and Internet access in the country in the areas of agriculture farmers can now easily negotiate with the sales of their production with ITC Limited. This enables them to carry good farming practices and keep themselves update of the change in mandi prices. The Value Chain This value chain ensures business growth through its efficient value chain. It has restructured the current business process which enhanced the efficient manufacturing or supply chain operations and its customer service availability. Also, with its electric procurement system ITC had enjoyed the cost advantages over its competitors. ITC has realized that to remain in the market competition of food industry, it has to keep innovating new products .Hence, it always keep on bringing new flavors in Biscuits, Wafers and other Ready to Eat and Kitchen of India products. Environmental Factor affecting ITC Limited ITC Limited has made a policy that under its control; they will not employ any person below the age of 18 years in any of its industrial operation. The company as a responsible corporate citizen has decided not to play with the future of children and committed to the protection and welfare of the children below 18 years of age. Due to this ITC has made a reputation in the market. It has earned respect from the general public. Moreover, it will generate more educated labour in the company which will help to produce better output. India is a competitive player in FMCG products due to diverse agro-climatic conditions , it has a strong availability of raw material, which gives advantage to industries in the production process. Legal Factor affecting ITC Limited ITC Legal Aspects for International Trade are the services provided by the institutions and legal experts from the several countries. These are managed through Geneva offices of ITC. Its main objective is to access international trade law with better understanding and resolve disputes. In April, 2003 anti-tobacco law was emerged to review control on tobacco in India affected to the sales of the company. Because of the smoke and tobacco law, the company production was affected. To combat this problem, the company started putting more emphasis on the packaging. It emphasized on the statutory warning and directed all the sellers not to sell the product below 18 years. Future Plan FMCG Sector is expected to grow by 60% in 2010. According to the 2008 estimation there was a rise in the income of the rural areas which has boosted the purchasing power of the people at countryside. In 2010-2011 under Sales Tax Act stock transfers are exempted from levy of tax, due to which stock transfer would be subject to tax under GST system at full rate. It will affect the sales turnover for a minimum of 2.5 times of stock transfers any FMCG sector. In all the ITC products due to the per capita consumption, it is likely to change the mind-set of the consumers. Hence, in the coming years there are possibilities consumers will purchase branded products which will automatically increase the growth of ITC. Following are some future strategies: They will hardly make any investments in cigarettes, because in future there are less possibility of its growth, due to bans on it by Government of India. Also they will use other business sector to provide high visibility of ITC. They will make new ventures in agri-business to expand its business, because likely in future there are possibilities that they could earn more profit in agri-business compared to other sectors. The reason is by their E-Choupal technology they are spreading their roots in rural areas. In FMCG sector, they will introduce low fat chips which will attract more customers towards its brand. CONCLUSION Since, ITC Limited was established in 1910, it has adapted the external environment and has proved to be the most profitable company in the India. Still today after its completion of 100 years it has very good brand image in the market.

Today, the status of gold mining

Gold mining is the extraction of gold from the formation of gold-rich process. There area variety of techniques can be mined from the formation of the gold, the most primitive way is gold, then after Gold Separation Equipment Sieving. Currently on industrial multi- purified gold cyanide, but cyanide toxic, and therefore are developing new gold extraction reagents. Gold mining major ways: open pit gold mining can be divided into two and underground mining to underground mining based.Suitable for open-pit mining in general and micro-fine gold placer mining. Placer gold mining has two mining and artificial gold mining ship, the former is used in eluvial zone and the presence of a large number of coarse gravel riverbed areas to dig for gold richer artificial horizon for the purpose. General dug placer exists only in some small profitable ore, ore grade of 0. 02 g / m3 can be more profitable.Some gold mining river boat is larger, more stable gold grade gold layer, artificial profits or di fficult to dig a large gold mining company under the gold mining area to the way large-scale mining, gold mining ship costs are normally up millions of dollars, and therefore requires a ood gold mining operation area. Underground mining is the main way Chinese gold mining, because most of the Chinese gold deposit is concealed, semi-concealed orebody, requires the use of open hole ways to mine gold In South Africa, the world's most advanced gold mining straight hole to a depth of 3,000 meters.Since gold buried deep underground, sulphide mineral-based gold mining requires a higher ore grade, simple alternative minimum sulphide ore industry requirements in 2 grams / ton, mined at an average grade of 4 g / ton to profit . Depending on the complexity of he gold grade of ore types and optional other associated minerals may be, no useful elements of high muddy high arsenic sulfide gold ore is required to reach a favorable 7-10 g / t mined before.As other major minerals associated minerals, such as zinc, copper associated grade often in one gram / ton, only in the case of other minerals as a companion to profitable mining. With the development of science and technology, gold mining equipment and Gold Separation Equipment are in constant innovation, I believe that one day in the near gold mining will become much easier.

The Things They Carried Essay

The Things They Carried Essay Number Three Tim O’Brien’s novel, The Things They Carried, is a novel composed of war stories from the Vietnam War. O’Brien tells the stories of not only himself, but stories from the men with whom he fought alongside. The main idea of the book is what these men carried, which was not only tangible objects, but emotions as well. Digging deeper into this meaning, many of the stories were changed from their true and factual selves to half true and half fictitious stories based on that person’s emotions at that time. Many writers, such as Tim O’Brien, find more truth in fiction than on the actual occurring event.In Tim O’Brien’s The Things They Carried there is a blurred line between fact and fiction and the real Tim O’Brien and Tim’s character. Tim’s character represents his truth from his emotional views and the narrator Tim tells what really happened. Tim O’Brien’s charac ter in The Things They Carried looked in the faces of the dead, but in reality he did not have the strength to look into the faces of the deceased. He could call this his own truth because his emotions are what he was writing down. All he did was take the way that he felt and added details and faces to events that actually occurred.For most people this is their own truth. Everybody has their own truth because memories are driven by emotion and the emotions can sometimes temporarily or even permanently block out what really happened and a story from factual events is created. Throughout the majority of the novel Tim uses character Tim over narrator Tim, but he does occasionally distinguish fact from emotions. During the instance when O’Brien’s daughter asks him if he has ever killed a man O’Brien hesitates in a truthful answer. It seems as though he is greatly conflicted because he feels as if he has killed a man, but he never actually killed a man.It is as if by him being a part of the war and not helping the dying men it is a fault of his that he could not help to save them by stopping it. His emotions told him he was a murderer who looked in the face of his victim, who was a young boy he created a life story for; when in reality that boy was never his kill. To the reader it seems that he is contradicting himself, but in actuality he is differentiating between himself and his emotional character. In the chapter, â€Å"How to Write a True War Story,† O’Brien tells the reader about the blurred line between fact and fiction.He tells us what a true war story is and what it is not. According to O’Brien a true war story is never moral, instructing, or uplifting. He also tells us that in a true war story, â€Å"it’s difficult to separate what happened from what seemed to happen. † He also tells us that it is â€Å"a hard an exact truth as it seemed. † This is where the lines become blurred. As it seems f rom the way O’Brien speaks, men do not have the courage to witness entire incidences such as Curt Lemon’s death. He writes that they watch pieces of it, close their eyes, and open them some more. Everything they remember seems true to them based on the facts.Readers may never truly know what happened, but they do know what that person was feeling based on the way the story was told. There is no clear line between fact and story for author Tim O’Brien. To him the lines blur together from time apart from the event and remembering the emotions felt. His novel The Things They Carried represents this idea through its use of storytelling. All of his short stories pieced together to create the novel each represent a different form of truth for different men along with Tim. O’Brien was successful in using this blurred line between fact and story for his war stories.

Death Penalty As A Form Of Punishment - 1305 Words

Death Penalty Throughout mankind has been using the death penalty as a form of punishment. Many people argue with this type of punishment because they believe in an eye for an eye. Many people that it is okay to murder a human being due to them having killed an individual over time. There have been many cases that have proven that they death penalty violates the constitutional ban on cruel and unusual punishment, being very expensive, and innocent lives are convicted. Many people agree with the eye for an eye idea due to them feeling it is the best punishment a killer could receive and it prevents future criminals from committing a crime as they will fear the death penalty. Using a panel data set of over 3,000 counties from 1977 to 1996, Professors Hashem Dezhbakhsh, Paul H. Rubin, and Joanna M. Shepherd of Emory University found that each execution, on average, results in 18 fewer murders. 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The Importance Of Social Responsibility, Communication,...

This essay will discuss the importance of social responsibility, communication, and teamwork in the workplace in particular as a nurse in the healthcare setting of general practice. By giving care to be proud of and being open, honest and approachable as well as working together as part of a team for the same outcome will benefit the patients. As a nurse in general practice the role includes a lot of involvement in the community. You become the face of the clinic and if you live in the same area you are often recognised on the street. By being a part of the community it shows the patients that you are involved whole heartedly with the health and wellbeing of the patients. Due to the demand on the health care system the demands on the staff are high and the patients have high expectations on the type of care they receive. Social responsibility, communication, and teamwork are crucial skills for a nurse working in general practice because patient care and the outcome of their health is important for patient satisfaction, job satisfaction and a harmonious workplace. Giving care to be proud of by being open, honest and approachable as well as working together as part of a team for the same outcome will benefit the patients. The key areas that will be covered in this essay will include social responsibility; this includes different cultures, beliefs and work ethics. Communication, which will discuss openness, honesty and giving and receiving feedback. Teamwork whichShow MoreRelatedThe Importance Of Teamwork, Social Responsibility And Communication1879 Words   |  8 PagesThis essay looks at workplace citizenship and its essential components and critically argues the importance of teamwork, social responsibility and communication as important core values and skills to the NGO sector. 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Gender and Leadership Literature Review - 5185 Words

Gender and Leadership Literature Review 1. Introduction Leadership theories and literature describe what leaders should do and on the other hand literature also exists on what leaders actually do, the former are prescriptive and the latter are descriptive (Bratton et al; 2005). Leadership style is a relatively consistent set of behaviours that characterise a leader (DuBrin; 1995). The main leadership theories encompass the trait, behaviour, contingency, power influence, and gender influence and exchange leadership perspectives. This paper focuses on transformational leadership and thus will detail the theory underpinning transformational leadership vis a vis gender differences in†¦show more content†¦Modern theory proposes that women lead differently than men (Bratton et al; 2005). This theory tends to promote the idea that women have the characteristics and skill that are necessary for effective leadership and that these skills and characteristics include a more interactional leadership style, the ability to build consensus, a tendency to empower others, and a greater ability to nurture others (Bratton et al; 2005). Robbins (date) in Swanepoel et al (2003) points out that the similarities between women and men tend to outweigh the differences, and that these differences suggest that men are comfortable with a directive style while female managers prefer a democratic style (Swanepoel et al; 2003). The gender perspective argues that women leaders have an interactive, people centered, participative management style. Women leaders are associated with consensus building and power sharing. Views in favour of the gender perspective advocate for equal opportunities at the work place; full utilization of women to utilize available human resources; acknowledgement of the â€Å"special contribution† women can make the work place due to their leadership style and alternate approaches to situations (Bratton, et al; 2005). Swanepoel et al (2003) state that in general women follow a transformational leadership style, which emphasises followers, consensus, and the use of charisma, personal reference and personal contact toShow MoreRelatedGender and Leadership: Literature Review5170 Words   |  21 PagesGender and Leadership Literature Review 1. Introduction Leadership theories and literature describe what leaders should do and on the other hand literature also exists on what leaders actually do, the former are prescriptive and the latter are descriptive (Bratton et al; 2005). Leadership style is a relatively consistent set of behaviours that characterise a leader (DuBrin; 1995). 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Story of the Year - Page Avenue free essay sample

Catching your first glance of this CD, you think: Oh, another punk band with stereotypical lead vocals that go from singing one moment to screeching the next. But when you dive right in, you will find that this isnt just another band with a lead singer dealing with the sorrow of another girl breaking his heart. To the contrary, you find songs like Divide and Conquer, which takes on an opinion of its own to the situations of wars and enemies. The lyrics (Saving loved ones, carry our guns. Take a look at what weve become. Hungry nations, standing in the ashes of our enemies remains) can be viewed as more in-depth than the average lyrics of the leading pop ideals. Story of the Year came up and out of St. Louis, Missouri and has managed to gather a fairly large fan base for being so relatively new. They have toured with Sugarcult to promote their debut album Page Avenue. We will write a custom essay sample on Story of the Year Page Avenue or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Their debut single is Until the Day I Die, which gives a new meaning to a love ballad. This single can be used as both a love ballad for a rocktastic couple or a break-up song. From the lyrics Until the day I die, I spill my heart for you to My hands are at your throat and I think I hate you, this single covers all aspects of a relationship. Page Avenue is a CD that is sure to be kept in the CD player for at least the first two months you own it. Regardless of how many times you hear it, youll still find new meanings in each song. Story of the Year is definitely not your run-of-the-mill band. They are sure to keep your mind wondering and your ears listening as you hear their heartfelt Sidewalks and their anger-managing Razorblades. Give them a try!